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Research has demonstrated that, when it comes to either very simple or very complex problems, brainstorming on our own is more productive than brainstorming in a group. When problems are moderately complex, brainstorming in a group wins out over brainstorming on your own.
I’ll leave it up to you to decide where your goal falls on the simplicity-complexity continuum. <\/p>\n\n\n\n
Having said all that, feel free to brainstorm in the way that suits you best\u2014on your own, in a group, or perhaps a bit of both.<\/p>\n\n\n\n
Incidentally, when brainstorming in a group, it\u2019s helpful to assign the role of scribe to someone other than yourself; this is because there\u2019s a natural inclination to filter ideas as they\u2019re presented to you. Sooner or later, someone will suggest something and you\u2019ll find yourself thinking, \u201coh my goodness; I could never<\/em> do that!\u201d But since it\u2019s the scribe\u2019s job to write everything down, you\u2019ll have a list of every idea that was presented for further consideration.<\/p>\n\n\n\n And if you decide to brainstorm in a group, you can make the experience more enjoyable by inviting people over for brunch or dinner. Once everyone has his or her food and has settled in, you: (1) present your goal and the steps you\u2019ve already taken, or attempted to take, in order to achieve it; (2) tell the group where you\u2019re stuck, e.g., a lack of resources, either internal (knowledge, skills, motivation) or external (access to the right tools and\/or people); and (3) let the brainstorming begin.<\/p>\n\n\n\n <\/p>\n\n\n\n